economic crisis, fight it with a back-heel made in Italy
The philosophy of the designer Jordan Marche Torresi
"Surely - notes - not you feel the need of a new brand of footwear.
So I thought that the method with which to present my collections 'peculiar' must be different. Together with partners who are financially supporting the operation, Romano and Henry Smith, I have decided to launch a non-conventional. And 'so the new one came in via delle Quattro Fontane, in Rome, where we host the product in a magical atmosphere created by Tania Bini.
"Creativity - he says - is breathed in every corner of the store, even behind the curtain of the entrance. The background music consists of tunes of famous works of Italian composers. Everything is aligned with the message: here you breathe the Italian style. "Torresi The second is the right way to combat the crisis," to have personality-emphasized, and should be talked about having something to say. "
Torresi Jordan's philosophy is also a real manifesto for the defense of "Made in Italy. " A way of being proud of our products and italianity - insurance - is involved in this process to its customers and make them a foreign trade strategy. We must be aware of the potential that has the made in Italy-Marche, the designer continues in the first place we must believe us, this is the home of art and culture. This world belongs to us and we must work tenaciously to claim this record. "
" Made in Italy - remarks - but not only in terms of style, but also manufacturing. All phases of the development of my shoes, in fact, are strictly made in Italy. And it shows: the soles, in fact, the so-called 'tails' are handmade. Maybe with some imperfection but certainly stands out from the creations in a series. "Intention also confirmed by the choice of location." We are not here by accident-claims-in this beautiful part of Rome, I thought it was just my dream. Here was a store of trinkets China 's all to ten euro', I still have the photos. This is our answer: poetry, the dream I have power over everything and I firmly believe. "
But this is only the first step." The crisis does not make us afraid - ensures Torresi - we plan to open a number of stores The next one is in Belgrade, where the made in Italy is greatly appreciated, then it will reach others. Why is the entrepreneurial force to combat the crisis-ends-not just money, but their inventiveness and creativity of us Italians. "