Saturday, October 16, 2010
Jordan Torres, a new store to counter the "Made in China.
Domenico Gioia is a marketing man, opinion leaders and now an image consultant emerging Torresi Jordan, a designer of 35 years, very concentrated in the launch of its product line, today in Rome in Via delle Quattro Fontane.
I think the marketing, now more than ever, needs to focus first up a story to tell. Customers want to hear something of value in support of products and not faint cries linked to the price.
why I'm supporting the adventure of Jordan Torresi, young and talented which is made in Italy of its flag. The story we tell about a quality made in detail, a huge focus on the customer and his needs. In short, all of which you can find in made in Italy.
Italy, home of beauty and artistic talent, she was taken by politicians unprepared and improvised on the ground of countries who think only of mass production.
This is not our land, here we lose the game, but we have to play the card of quality and creativity, continues Joy, for example, Jordan Torres, with its products, traces the path of the very Gothic.
talked with him a few days ago and there showed the clothes of the characters in the paintings of Gentile da Fabriano, elegant, rich, almost suspended in air.
In his shop he wanted to reproduce the atmosphere of suspension, magic, where its unique shoe creations seem to be hung in the air. Here, the customer must be attracted by the creativity, not price, beauty, above all else. The Roman
shop, is having a great response from the public, many tourists come to take pictures here, says Torresi, proud of his creation.
The good triumphing against mediocrity. The preparation, the study of history, the history of our country. Torresi Jordan knows this and has issued the challenge, a challenge which he is willing to arrive at the foot of the most beautiful women in the world, "he knows that it is difficult task, but it is accustomed to challenges. Photo: Domenico Gioia Giglio with Gessica
