E 'in at number 30 Via Quattro Fontane, the store is doing about Rome. More than 1500 visitors to see the newest creations of the young designer Marche embedded in a fairy tale created by the designer who is also the author of the photographic exhibition hosted in space, Tania Bini .
" The Vanities "is the title of
shows that she speaks of Arachne updated envious that steals shoes to girls who are barefoot, while the princess" Vain "performs with the arrogance.
" It 's the current symbol of greed that is behind the mask image of the Vanities" , says the designer who has seen his project realized with the help of costume designer Maria Vittoria Castaldello and Photographer Sergio Bigi.
Certainly the relationship of friendship with Jordan Torres was decisive, he has given high autonomy and did not call into question the choices made, then are leading to the success of the operation.
work based on a winning argument, not just a shoe store, but a brand that develops concepts, including that held by the winning project manager of the operation Domenico Gioia, than the made in Italy.
But we must point out how it was intended to develop this very sensitive topic, not just a written or a series of flags on display, but real symbols of Italian culture together as indivisible elements of the project. The walls are colored red, Pompeian red, so dear to the ancient Romans, the entrance of the store reminds the fifth in a theater, complete with a curtain. The
that is the background music is strictly opera - Italian major and important Italian: Puccini, Verdi, Mascagni, Rossini, Leoncavallo, etc..
The visitor is transported just walked into a dream dimension where everything is suspended, footwear Torresi talk, tell the story of their hands that create meticulous, attentive to the tiniest details, like the fingers caress caress experienced of pianist ivory keys of the piano to create a song for eternity.
Jordan Torresi is attentive to details and we would point out that every series is produced in a limited number of copies, up to ten.
This will give an exclusive production and opportunities for customers to have a really unique product.
Here is the space dedicated to hosting regular exhibitions of art is of fundamental importance, to increase the already high value of stores and products on display.
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